Venue-only rental: what types of events is it for?
Une série tournée dans un ancien pavillon de chasse, une collection de mode photographiée dans une bastide provençale, un nouveau modèle de voiture dévoilé dans la cour d'un château : certains projets ont besoin d'un lieu fort, mais pas d'un package séminaire. Pour les agences événementielles, les sociétés de production et les marques, la question est simple : comment disposer d'un domaine d'exception tout en gardant la main sur la production ?
En bref : la location sèche d'un domaine consiste à louer le lieu seul, sans formule clé en main, pour y installer sa propre scénographie, ses équipes et ses prestataires. Elle convient aux tournages, aux shootings mode ou produit, aux lancements automobiles et aux événements de marque. Chez Domaines & événements, huit domaines patrimoniaux en Île-de-France, en Normandie, en Centre-Val de Loire et en Provence sont privatisables dans ce format.
Dans cet article, nous détaillons les usages, les atouts et les points à préparer pour réussir un projet en location sèche.
Qu'est-ce que la location sèche d'un domaine ?
La location sèche d'un domaine est la mise à disposition exclusive d'un lieu, de ses bâtiments et de ses espaces extérieurs, sans prestations associées. Le client loue les murs, le parc et un temps d'occupation ; il construit lui-même tout le reste.
Concrètement, l'agence ou la production prend en charge :
- la scénographie, le décor et le mobilier ;
- la technique : lumière, son, captation vidéo ;
- la restauration de ses équipes ou de ses invités ;
- le branding et la signalétique ;
- le planning de montage et de démontage.
Le domaine garantit l'accès exclusif au site et met à disposition un interlocuteur sur place pour les questions pratiques. Les conditions (durée, espaces ouverts, horaires) sont définies sur devis, projet par projet.
Location sèche ou séminaire clé en main : quelle différence ?
La différence tient au niveau de service inclus. Pour les entreprises, Domaines & événements propose habituellement deux formules, auxquelles s'ajoute la location sèche :
- La journée d'étude : une salle de réunion équipée, les pauses et le déjeuner sur place.
- Le séminaire résidentiel : la même base, complétée par le dîner, la nuit et le petit-déjeuner dans le domaine.
- La location sèche : le lieu seul, pour un projet dont vous maîtrisez toute la production.
Les deux premières formules simplifient l'organisation d'une réunion ou d'un séminaire. La troisième s'adresse à ceux qui veulent transformer le lieu, pas seulement l'utiliser. Pour un séminaire classique, consultez plutôt notre article sur la location de salle de séminaire dans un domaine privatisé.
Pour quels événements choisir la location sèche d'un domaine ?
La location sèche d'un domaine convient aux projets qui demandent un décor réel, de l'espace et une grande liberté d'installation. Quatre usages reviennent souvent.
Un décor de tournage pour le cinéma, les séries et la publicité
Un domaine patrimonial réunit plusieurs décors sur un même site : salons, cuisines anciennes, escaliers, cours pavées, parc, étang ou forêt. Une équipe peut enchaîner scènes d'intérieur et d'extérieur sans déplacer son camp de base. La demande est réelle : l'Île-de-France a compté 10 100 jours de tournage en 2025, contre 9 206 en 2024, soit une hausse de 10 %, selon Film Paris Region, la commission du film d'Île-de-France.
Un lieu de shooting mode ou produit
Pour un catalogue, une campagne ou un lookbook, la lumière naturelle et les matières authentiques (pierre, bois, végétal) offrent un rendu difficile à reproduire en studio. La privatisation permet de travailler sans public ni interruption, sur une ou plusieurs journées.
Un terrain de lancement automobile ou de produit
Les allées, les cours et les grandes pelouses d'un domaine peuvent accueillir des véhicules exposés, un podium ou des structures temporaires. Une présentation à la presse ou à un réseau de concessionnaires gagne ainsi un cadre marquant, loin des halls d'exposition.
Un événement de marque ou une expérience immersive
Soirée de lancement, showroom éphémère, convention, dîner de gala sur un thème : la location sèche laisse à l'agence la liberté de créer un univers complet, de l'accueil des invités à la dernière animation. Le lieu devient le support du message de la marque.
Pourquoi un domaine patrimonial séduit-il les agences, les productions et les marques ?
Un domaine patrimonial séduit parce qu'il réunit, sur un seul site privatisé, un décor authentique, de l'espace et une logistique maîtrisée. Les attentes des professionnels de l'image et de l'événementiel tiennent en quelques points :
- L'exclusivité : le site est réservé à votre projet pendant toute la durée de la location, ce qui protège la confidentialité d'un lancement ou d'un tournage.
- La diversité des décors : intérieurs d'époque, architecture contemporaine, jardins, champs de lavande ou forêt, selon le domaine choisi.
- L'espace : de la place pour les véhicules techniques, la régie, les loges et le stockage du matériel.
- La proximité : plusieurs domaines sont accessibles en une heure environ depuis Paris.
- L'hébergement : certains domaines disposent de nombreux couchages pour loger une équipe sur place.
L'enjeu est aussi économique. Selon l'Event Data Book 2025 d'UNIMEV, l'union française des métiers de l'événement, les entreprises françaises ont investi 5,5 milliards d'euros dans l'événementiel en 2024. Un lieu capable d'accueillir aussi bien un tournage qu'un lancement de produit répond à ces besoins variés avec un seul interlocuteur.
Comment préparer une location sèche dans un domaine ?
Une location sèche réussie se prépare par un repérage sur place et un cahier des charges partagé avec le domaine, plusieurs semaines avant le jour J. Voici les points à valider :
- Le repérage : visiter les espaces, observer la lumière selon l'heure et repérer les circulations.
- Le plan d'implantation : définir l'emplacement des décors, de la régie, des véhicules et des zones de stockage.
- Les besoins techniques : puissance électrique disponible, accès des camions, connexion internet, solution de repli en cas de pluie.
- Les horaires : fixer les créneaux de montage, d'exploitation et de démontage.
- Les assurances et autorisations : fournir une attestation de responsabilité civile et obtenir les autorisations nécessaires, par exemple pour occuper la voie publique ou faire voler un drone.
- Le respect du lieu : protéger les sols, les murs et les plantations, et convenir des éléments à ne pas déplacer.
Exemple concret. Imaginons une agence chargée de présenter une nouvelle berline électrique à la presse spécialisée. Elle privatise un domaine pendant trois jours. Le premier jour, elle installe un podium dans la cour et un studio photo dans un salon. Le deuxième jour, les journalistes découvrent le véhicule, puis enregistrent des interviews filmées dans le parc. Le troisième jour est consacré au démontage. L'agence fait venir son traiteur, son équipe de captation et sa signalétique ; le domaine assure l'accès au site et l'accompagnement logistique sur place.
La location sèche est-elle compatible avec une démarche responsable ?
Oui, à condition d'intégrer la sobriété dès la conception du projet. Réutiliser les décors, limiter les impressions, choisir des prestataires locaux et organiser le covoiturage des équipes réduisent l'empreinte d'un tournage ou d'un événement. La filière avance sur ce sujet : le contrat de filière « Tourisme d'affaires et événementiel », signé le 24 juillet 2025 entre l'État et les acteurs du secteur, comprend un volet consacré à la transition écologique, selon la synthèse publiée par Atout France. Découvrez aussi les engagements RSE de Domaines & événements.
En résumé : la location sèche, un format sur mesure pour les projets hors cadre
Retenez l'essentiel :
- la location sèche donne accès au lieu seul, avec une liberté complète sur la production ;
- elle convient aux tournages, aux shootings, aux lancements automobiles et aux événements de marque ;
- un domaine patrimonial réunit exclusivité, diversité des décors et espace sur un seul site ;
- un repérage et un cahier des charges précis conditionnent la réussite du projet.
Vous êtes une agence événementielle, une société de production ou une marque à la recherche d'un lieu qui sort du cadre ? Présentez-nous votre projet depuis notre page événements professionnels ou écrivez directement à ingrid.l@domainesevenements.com : nous étudions avec vous le domaine et les conditions adaptés à votre projet.
Domaines & événements : une collection de domaines d'exception
La collection Domaines & événements, réunit huit lieux privatisables dédiés aux mariages, séminaires et événements privés.
Chaque domaine possède une identité propre :
- Domaine de la Vivande : authentique et intimiste
- Domaine de la Thibaudière : élégant et enchanteur
- Domaine de Vaujoly : pétillant et festif
- Domaine de la Roche Couloir : envoûtant et insolite
- Domaine d'Aveny: majestic and historic
- Domaine des Barrenques: lush and enchanting
- Domaine du Grand Morin: natural and poetic
- Domaine de la Huguenoterie: rustic and welcoming
These venues share the same philosophy: to offer human, friendly, and inspiring experiences in heritage sites surrounded by nature.
FAQ: Venue-only rental
What is a venue-only rental?
A venue-only rental means hiring a space without any bundled services: no mandatory caterers, decor, or entertainment. The client has access to the spaces for a set duration and brings in their own teams and vendors. This format differs from turnkey packages, such as day meetings or residential seminars. It is the preferred choice for event agencies, production companies, and brands that want to maintain full control over their project, from set design to technical requirements.
Can you film a movie or commercial at a private estate?
Yes. For private property, filming is based on a written agreement with the owner or venue manager, which specifies the areas, hours, and access conditions. Authorization from the local town hall or prefecture is still required if the crew occupies public space, such as for parking technical vehicles. Regional film commissions, such as Film Paris Region in the Île-de-France area, assist productions with the necessary procedures and location scouting.
How much does a venue-only rental cost?
The price of a venue-only rental depends on the chosen estate, the duration of the booking, the specific areas privatized, and the time of year. A multi-day shoot involving setup and teardown will have a different cost than a one-day photo shoot. Every project is therefore provided with a personalized quote. To receive one quickly, please specify your dates, the number of people attending, your technical requirements, and the desired spaces: the Domaines & Événements team will respond with a tailored proposal.
Can a film crew stay on-site?
Yes, several estates in the Domaines & Événements collection offer on-site accommodation. The Domaine d'Aveny offers 94 beds, the Domaine du Grand Morin 71 beds, and the Domaine de la Vivande 51 beds. Housing the crew at the filming location reduces travel time, facilitates early morning or night shoots, and strengthens team cohesion for multi-day projects. Accommodation details are specified at the time of the quote.
Can you use your own vendors for a venue-only rental?
Yes, that is the very principle of a venue-only rental: the agency or production company chooses its own vendors, whether for catering, decor, sound and lighting technicians, or the film crew. The estate remains the point of contact for everything related to the venue: access, hours, safety regulations, and heritage protection. Providing the list of vendors in advance helps streamline their arrival on the day of the event.
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Domaines & événements highlighted by KPMG Pulse in the 'Hospitality Industry 2024' study
The residential seminar market is shifting towards more ecological and human-centric offerings, with the Domaines & événements collection, led by Nicolas Tommasini, focusing on conviviality and nature.
How to integrate social responsibility into your corporate events?
In the current context, where consumers and employees are increasingly prioritising ethical values and sustainability, integrating social responsibility into corporate events is no longer an option, but a necessity.
What creative techniques can boost engagement and productivity?
Meetings are often perceived as dreaded moments by teams. However, they represent a valuable opportunity to innovate, engage, and boost your teams' productivity.
Secular Ceremonies: How to Personalise Them to Truly Reflect You?
How to personalise them to truly reflect you? When it comes to celebrating love, every couple has a unique vision of perfection.
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The "Destination Wedding" Trend: A Dream Wedding with Unparalleled Benefits
Organising a corporate event in nature is much more than just a getaway: it's a winning strategy that combines well-being, creativity, and a commitment to sustainability.
Hosting an unforgettable corporate event
What are the secret ingredients? Hosting a corporate event that truly resonates with all attendees requires more than just a simple gathering.
Rainy wedding, happy wedding
Rainy Wedding, Happy Wedding: Tips for a Flawless Weather Backup Plan? The adage "Rainy wedding, happy wedding" resonates as a promise of lasting happiness, but it also underscores the importance of being well-prepared to face the whims of the weather on your big day.
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D&é partner of Miss Eure-et-Loir & Centre-Val de Loire
Since 2021, Domaines & événements has been a partner of Miss Eure-et-Loir and Miss Centre-Val de Loire. A collaboration that combines elegance, prestige, and highlights our exceptional heritage!
How to energise your next corporate event?
How to energise your next corporate event? Discover 5 team building activities that will leave a lasting impression on your teams.
Wedding Catering: How to Dazzle Your Guests with a Memorable Menu?
How to dazzle your guests with a memorable menu? Let's dive into the delicious world of wedding cuisine to design a menu that will leave a lasting impression on your guests long after the big day.
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How to organise my wedding from abroad?
Organising a wedding from abroad can seem complex, but with good planning and the right tools, it can be done without too much stress. Discover our step-by-step guide to help you plan your wedding remotely!
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4.0 Shows to Enhance Your Corporate Event
Drone shows are revolutionising corporate events by offering spectacular and modern visual entertainment.
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How (and why) to plan a winter wedding?
Do you dream of a magical wedding in an enchanting setting? Discover why winter is the ideal season to say "I do." In our latest article, we share tips for planning an unforgettable winter wedding. From snowy backdrops to warm festivities, let yourself be charmed by the unique appeal of this season.
The ultimate guide to planning a perfect small wedding: how to do it?
In a world where everything is bigger, louder, and often too complicated, choosing a small wedding is a bold, intimate, and incredibly touching choice.
Eco-responsible Weddings
Eco-responsible and unforgettable: How to organise an eco-responsible wedding? Creating an eco-responsible and unforgettable wedding is not just a trend, it's a necessity.
The trend of well-being-focused corporate events
Discover how to give your corporate events a wellness dimension for exceptional results! Find our practical tips for organising corporate events that combine productivity and relaxation.